Gaming technology is not only an enabler in the ever-growing entertainment industry but also a major player in the educational, industrial and government training, education and services development and testing sectors. This research project will focus on enhancing the experience of real-time interactive digital media-rich applications in resource-constrained environments involving a large number of fixed and mobile gaming platforms. The research will employ a broad approach to adapting the delivery of content and services through deep understanding of all aspects of the production and transmission of digital media (audiovideo, 3D, haptics) in gaming applications, including novel balancing between creative and technical constraints that will engage leading Canadian researchers from the digital media creation and design, engineering, and computer science fields. These researchers will work together and with private sector partners to find optimal and innovative solutions to the major technical and creative challenges posed by the marketplace. By engaging the full spectrum of the creative community from digital media to software and hardware designers, we expect to find product and services values that can be commercialized on practical communications and computing platforms earlier than would be possible by relying on traditional Moore’s law and brute-force or siloed approaches. This area of research is important, since the value of high performance digital media-based applications over broadband Internet, broadband wireless, 3G and EDGE/GPRS wireless networks has proven compelling in areas as diverse as healthcare, entertainment, education and consumer behaviour using expensive state-of-the-art research facilities. The more compelling channels for commercialization of these applications involve cost and resource-constrained services and environments such as mobile wireless handsets or imbedded capabilities in automotive telematics and purpose built devices and platforms.